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Programs - Drugs, Obesity & Violence

I say no to drugs obesity and violence. 

Tres Hermanos Foundation

Growing up poor, both of Isabela and her older brother Estevan’s parents, Dr. Valdes and Sujey Valdes always worried that their kids would not grow up thinking that the comfortable upper-class world they lived in was normal.

Isabela’s parents had been blessed with creating a company that eventually grew to be a multi-million-dollar international corporation, and thus Isabela grew up in a world of beautiful homes, many luxuries, and enjoying traveling in private planes and sailing in the family’s yacht. No matter how much their parents instilled a social conscience in their kids the parents wanted their children to experience a place where people who missed daily meals on a regular basis, still loved God.

Dr. Valdes and his wife constantly worried that their children’s surroundings would have a negative impact on their lives, so in the summer of 2010 when Isabela was just eight years young, the family moved from Cumming, Georgia to Cozumel, Mexico.

It was while living in Cozumel, that Isabela started competing in Iron Kids Triathlon. She would train every day after school and while in school she began to challenge her friends, some who as a result of suffering from depression, abandonment, weighted more than it was healthy. As Isabela trained and she began to share with her classmates how good she felt and how it was so important for a young person to take care of their bodies. Soon she started taking her friends to the track with her.

Always planning something young Isabela talked to her parents and ask her dad, who was a founding member of the Tres Hermanos Foundation, if she could ask the foundation for money to create a program she named, I SAY NO TO DRUGS OBESITY AND VIOLENCE, who she saw as the things all young people were suffering from . Isabela did not know just how all it was going to work out but she knew that she would figure out what to do.

What was most important for Isabela was to get her friends who never did any sport because they were not very athletic to believe that to be a winner a person did not need to come in first, the important thing was for the person to finish what they had started. From this concept she designed a program that would value and emphasize positive attitudes, choices and healthy lifestyles. The participants would be rewarded not by their athletic skills but by small accomplishments that would help them become better human beings.

The emphasize was in achieving small wins that would all add up to make the person a better human being. The kids would be rewarded by achieving small wins like showing up on time to practice; losing weight if they needed to; getting better grades in school; bringing a friend to the practice; and getting letters from their parents that their attitude was changing, and they were more respectful and helpful at home. In contrast, you would lose points if you did the opposite and made negative choices made.

All kids would get a white jersey and start at with running for 1-2 hours. Once they got enough points in the white jersey, the kids would be given a green jersey and taught how to swim; likewise when they got enough points in the green jersey they would then be given a red jersey, the ultimate achievement, and given a bike so that now they could participate, not compete, in a triathlon. It was amazing how the colors of the jersey motivated the kids to work hard.

In less than three years the program changed the lives of more than three hundred young people. As a result of the program none of its members were ever arrested or committed suicide, something regular among teens. Many of these young people enjoyed a healthy life as a result of losing a lot of weight. Sadly in 2015 the Valdes family moved back to the United States so that Isabela and her brothers would finish high school in the US. Till this day, the program I SAY NO TO DRUGS OBESITY AND VIOLENCE, remains the foundation’s greatest achievement.

THIS IS HOW THE CHILD ADVANCES IN PROGRAM

Tres Hermanos Foundation

Tres Hermanos Foundation


  • Tres Hermanos Foundation
    Isabela bike training
  • Tres Hermanos Foundation
    Isabela getting ready for the swim
  • Tres Hermanos Foundation
    Isabela with Nicola Spirig, Olympic Gold Medalist.
  • Tres Hermanos Foundation
    Dr. Jorge Valdes with Brett Sutton, world renowned coach.
  • Tres Hermanos Foundation
    Brett Sutton with athlete and Janet Cuevas, former director of Tres Hermanos Foundation.
  • Tres Hermanos Foundation
    Dr. Valdes, Estevan Valdes and Sujey Valdes at Iron Kids Florida.
  • Tres Hermanos Foundation
    Dr. Valdes and Sujey with Isabela at Iron Kids Florida.
  • Tres Hermanos Foundation
    Beginning of the program with kids and members of TriCozumel, the professional Ironman athletes who served as role model for the youth.
  • Tres Hermanos Foundation
    Professional athlete Ruth helping a young down syndrome child to participate in our SWIM BIKE AND RUN EVENT. Great moment where this child was no different than any other in the program.
  • Tres Hermanos Foundation
    TRES HERMANOS FOUNDATION EMPOWERED Patricio, young man who suffers from muscular dystrophy to participate in our SWIM BIKE AND RUN EVENT. The Tres Hermanos Foundation encourages all young people in spite of any medical condition that they may have to strive to live a better and healthy life. We do not discriminate or turn any young person away; we mind the means to help them succeed.
  • Tres Hermanos Foundation
    Patricio being helped by Olympian Reinaldo Colucci to swim.
  • Tres Hermanos Foundation
    Olympian Nicola Spirig helping Patricio get on the wheel chair for the run.
  • Tres Hermanos Foundation
    Both Nicola and Reinaldo helping Patricio to enter the finish line after he chose to get off the wheelchair and walk to the finish line. Parents and crowd cried seeing this young man for the first time in his life wanting to get out of the wheelchair and walk to the finish line.
  • Tres Hermanos Foundation
    Patricio smiles after his great accomplishment. This is what God has called our foundation to do teach this generation to SAY NO TO DRUGS OBESITY AND VIOLENCE and now to the believe that if one has muscular dystrophy that young person can't do an AQUATLON. We say yes to good choices.
  • Tres Hermanos Foundation
    Patricio at finish line.
  • Tres Hermanos Foundation
    Dr. Valdes walking to the finish line with Diego, who in spite of having Type III diabetes has made the choice to fight his illness by living a healthy life.
  • Tres Hermanos Foundation
    Typical Friday night, it did not matter to these young people that it was dark, and their friends were out partying, they were working hard to become the best they could be.
  • Tres Hermanos Foundation
    Typical Friday night, it did not matter to these young people that it was dark, and their friends were out partying, they were working hard to become the best they could be.
  • Tres Hermanos Foundation
    Typical Friday night, it did not matter to these young people that it was dark, and their friends were out partying, they were working hard to become the best they could be.
  • Tres Hermanos Foundation
    Typical Friday night, it did not matter to these young people that it was dark, and their friends were out partying, they were working hard to become the best they could be.
  • Tres Hermanos Foundation
    Medal to all finishers
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  • HOME
  • WHO WE ARE
  • OUR VISION & MISSION
  • WHAT DO WE OFFER
  • PROGRAMS- DRUGS, OBESITY & VIOLENCE
  • LEAVING A LEGACY
  • CONTACT US
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